AI Insights · Timothy · April 2024
Q1 2024 Social Networking App Trends in Australia
A Sensor Tower analysis reveals the performance of the top 5 social networking apps in Australia for Q1 2024, focusing on downloads, revenue, and active users.
In the first quarter of 2024, the social networking scene in Australia has seen notable performance metrics across the board, as per the latest data from Sensor Tower. Let's delve into the top 5 social networking applications and their trends in downloads, revenue, and weekly active users.
Grindr - Gay Dating & Chat experienced a steady flow of weekly revenue, fluctuating around the $120K mark, with a slight peak of $130K in late February. Downloads remained consistent with an average of approximately 2.4K per week, and weekly active users showed a gradual increase, reaching a peak of around 43K by mid-March.
BIGO LIVE-Live Stream, Go Live demonstrated an upward revenue trend, starting at $75K and rising to just over $90K by early March. Downloads saw a peak of 6K in mid-January before leveling out to approximately 5.3K towards the end of the quarter. Weekly active users held steady, with a slight increase from 64K to 64K over the quarter.
Life360: Find Friends & Family showed a robust revenue trend, with a marked increase from $54K to $68K in late February, and then maintaining above $60K for the rest of the quarter. Downloads had a significant spike, reaching 43K in late January, before gradually tapering off to 23K by the end of March. The app's weekly active users remained high, with a notable peak at over 913K in mid-February.
Plenty of Fish Dating App saw revenue ranging between $39K and $48K, with a notable uptick to $48K in the last week of March. The app's downloads remained fairly constant, averaging around 3.3K per week, while weekly active users showed a slight downward trend, ending at around 30K.
Discord - Talk, Play, Hang Out revenue fluctuated between $51K and $60K, with a noticeable rise to $60K in late February. Downloads saw a peak of 25K in late February, with a slight decline to around 20K by the end of March. The app's weekly active users saw an overall upward trend, reaching a high of over 2.5M in the third week of March.
For more detailed insights into the performance of these and other apps, Sensor Tower's comprehensive analytics platform provides further data and trends.
